Placeholder...

Dreaming...

Planning...

Booking...

Preparing...

Transiting...

Exploring...

Cruising to your next island destination...

All travelers, prepare for takeoff...

Dreaming of a sports car for that family road trip...

Pulling up in the hotel driveway as we speak...

Hold on, asking the internet for recs...

Wait, let's video-call mom on a hike...

Packing *every* camera just in case...

One sec, making the 99th snack stop on a road trip...

Packing band-aids for all the boo-boos...

Scoring extra miles on that credit card...

Sit tight, we're ordering the entire menu...

Bubbly times ahead...

Sit tight, designing your perfect road trip playlist...

Going on a shopping spree in 3...2...1...

Hang on, taking you back to the traveler journey...

Airlines

Charter airlines
Domestic airlines
International airlines
Low-cost airlines
Regional airlines

EXECUTIVE SUMMARY

Whether they’re going to a nearby city or the other side of the world, travelers look to airlines to get them there—and fast.

With so many carriers in the market, travelers can afford to be picky. As such, they favor brands that offer value-for-money tickets, or have their ideal departure date.

All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.

TRAVELER JOURNEY

When are travelers most likely to consider airlines in their journey?

dreaming 69 index

planning 173 index

booking 227 index

preparing 49 index

transiting 69 index

exploring 13 index

Key Finding

Globally, ticket prices and flight frequency are travelers’ top two priorities when considering airlines. They’re least likely to prize loyalty or rewards programs.

63%

of travelers say they prefer airline brands that offer good value for money, while 50% prize convenient flight schedules.

Key Finding

Longer, cross-border trips are more likely to drive increased consideration of airlines.

Top brands that travelers love

Besides good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, travelers in favor these brands as they have convenient flight schedules. as they have convenient flight schedules. for their positive brand reputation. as they offer comfortable in-flight experiences. as they have convenient flight schedules. as they have convenient flight schedules. as they offer comfortable in-flight experiences.

01

American Airlines

02

United Airlines

03

Delta Airlines

04

Southwest Airlines

05

JetBlue

01

British Airways

02

easyJet

03

Jet2.com

04

Emirates

05

Ryanair

01

Air France

02

easyJet

03

Ryanair

04

Transavia

05

Emirates

01

Ryanair

02

easyJet

03

ITA Airways

04

Lufthansa

05

Emirates

01

Qantas

02

Virgin Australia

03

Jetstar

04

Singapore Airlines

05

Emirates

01

All Nippon Airways

02

Japan Airlines

03

Singapore Airlines

04

United Airlines

05

Delta Airlines

01

Air India

02

IndiGo

03

Emirates

04

SpiceJet

05

Air Vistara

Generational Popularity

Engagement with airlines is fairly consistent across generations.

Millennials

55%

Gen Z

53%

Gen X

53%

Boomers

51%

Trip Types

Travelers intuitively consider airlines to reach their international or domestic destinations sooner and make the most of their time.

International trips

57%

Long-haul trips (6+ hours)

39%

Longer holidays (5+ nights)

35%

Domestic trips

32%

Family vacations

27%

SUBCATEGORY ENGAGEMENT

Domestic airlines are highly considered by travelers living in larger countries with more “fly-to” tourism destinations nearby.

International airlines

52%

Domestic airlines

48%

Low-cost airlines

44%

Regional airlines

16%

Charter airlines

7%

So, what does this mean for your brand?

Partner with us to influence travelers at the perfect moment.

Reach out

Travelers rely on accessible flight info to make trip decisions

As travelers plan their trips, they seek all available information about the airlines they’re considering—from ticket prices to flight schedules and in-flight amenities.³

Meet travelers at their key moment of consideration

As travelers look for flight solutions, use Tripadvisor’s Horizon Takeover display ads (full-width banners that appear at the top of the page) to stop them in their tracks with compelling and actionable messaging from your brand.

Drive bookings by providing a timely solution

United Airlines targeted users actively searching for flights with Tripadvisor’s Horizon Takeover display ads—driving the largest volume of conversions for the brand compared to other partners.

Unpack
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