Cruises
EXECUTIVE SUMMARY
From sailing along remote islands to offering buffets for every meal, cruises provide a travel experience unlike any other.
Out of all cruise types, most travelers prefer ocean cruises. Not only do they get to stop at foreign ports, but the slow pace also gives travelers more time to fully unwind.
All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.
Key Finding
Cruises are more likely to appeal to travelers who plan to explore several destinations in one go—without stressing about the logistics.
Key Finding
Cruises are social experiences, and travelers enjoy going on cruises with their friends or family.
Key Finding
Cruises are steadily gaining in popularity amongst younger travelers and families.
Top brands that travelers love
01
Royal Caribbean
02
Carnival Cruises
03
Disney Cruise Line
04
Norwegian Cruise Line
05
Princess Cruises
01
Royal Caribbean
02
P&O Cruises
03
Princess Cruises
04
Marella Cruises
05
Fred. Olsen Cruise Lines
01
Costa Cruises
02
MSC Cruises
03
Royal Caribbean
04
CroisiEurope
05
Princess Cruises
01
Costa Cruises
02
MSC Cruises
03
Royal Caribbean
04
Norwegian Cruise Line
05
Princess Cruises
01
P&O Cruises
02
Royal Caribbean
03
Princess Cruises
04
Carnival Cruises
05
Celebrity Cruises
01
Asuka Cruise
02
Nippon Maru
03
MOL Cruises
04
Princess Cruises
05
Royal Caribbean
01
Royal Caribbean
02
Dream Cruises
03
Costa Cruises
04
Star Cruises
05
Princess Cruises
Trip Types
Cruises are a great way for travelers to enjoy a long break, see the world by sea—or both.
Longer holidays (5+ nights)
58%
Multi-destination trips
52%
International trips
45%
Family vacations
44%
Romantic getaways
31%
SUBCATEGORY ENGAGEMENT
Ocean cruises are well-loved by travelers for their itineraries, entertainment, and 24/7 dining options.
Ocean cruises
65%
Family cruises
44%
Luxury cruises
41%
Adventure cruises
26%
River cruises
26%
So, what does this mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outCruises are a top vacation option for Tripadvisor users
Tripadvisor travelers are 36% more likely than the average US Internet user to take a cruise¹⁰, making them a prime target audience for cruise brands.
Meet travelers in their key moment of consideration
As travelers look for cruises, use Tripadvisor’s Horizon Takeover display ads (full-width banners that appear at the top of the page) to stop them in their tracks with compelling and actionable messaging from your brand.
Get travelers on board with a media campaign
Viking Cruises worked with Tripadvisor to publicize its Europe itineraries to interested U.S. travelers. Through Tripadvisor’s Horizon Takeaway ads and targeted social media placements, the campaign led to a 100% increase in CTR.