Electronics
EXECUTIVE SUMMARY
Smartphones, noise-canceling earbuds, travel adapters, and lots more—these are the electronics you’ll find in any travelers’ bag, regardless of trip type.
When it comes to these high-cost products, reputation matters more than in any other category. Travelers are discerning, and prefer to stick to brands with a strong reputation.
TRAVELER JOURNEY
When are travelers most likely to consider electronics in their journey?
dreaming 55 index
planning 106 index
booking 66 index
preparing 235 index
transiting 49 index
exploring 88 index
Key Finding
While every traveler considers electronics, those traveling with families are more likely to use gadgets to relieve kids’ boredom on long car or plane rides.
Key Finding
Most travelers prioritize electronic brands with strong reputations when preparing for their trip.
60%
of travelers who consider electronics in the Preparing stage prefer brands with positive reputations—16% higher than those who consider electronics at other stages of the journey.
Key Finding
Younger travelers are tech-savvy, and are likely to bring the electronic gadgets they need on their trips.
Millennials and Gen-Z travelers are 26% more likely to consider electronics when traveling.
Top brands that travelers love
01
Apple
02
Samsung
03
04
Bose
05
Sony
01
Apple
02
Samsung
03
04
Sony
05
HP
01
Apple
02
Samsung
03
04
JBL
05
Sony
01
Samsung
02
Apple
03
04
Sony
05
Microsoft
01
Apple
02
Samsung
03
04
JBL
05
Sony
01
Apple
02
03
Sony
04
Microsoft
05
Panasonic
01
Apple
02
Samsung
03
04
Sony
05
JBL
Trip Types
Travelers rely on electronics most for transit-heavy trips, including long flights, layovers, and journeys on the road.
Longer holidays (5+ nights)
44%
Long-haul trips*
40%
International trips
38%
Family vacations
38%
Road trips
35%
SUBCATEGORY ENGAGEMENT
With powerful cameras and access to tons of apps, smartphones are seen as the most important must-have for many travelers.
Smartphone
88%
Headphones or earbuds
67%
Portable charger
57%
Laptop
48%
Tablet/iPad
47%
So, what does it mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outTravelers invest in better tech as their trip approaches
Modern travelers splurge on tech upgrades just before they go—and fast. In fact, 66% of Tripadvisor users are more likely to buy new tech products as soon as they are available.⁴
Find branded content opportunities
Spotlight products in relevant content pieces like packing advice and travel hacks, so your brand can speak to the traveler at the perfect moment along their journey.
Create brand-unique travel experiences
Long journeys can be tedious, so Audible partnered with Tripadvisor to launch curated summer playlists for different vacation types—driving 14M+ impressions, and establishing themselves as the ideal travel companion.