Placeholder...

Dreaming...

Planning...

Booking...

Preparing...

Transiting...

Exploring...

Cruising to your next island destination...

All travelers, prepare for takeoff...

Dreaming of a sports car for that family road trip...

Pulling up in the hotel driveway as we speak...

Hold on, asking the internet for recs...

Wait, let's video-call mom on a hike...

Packing *every* camera just in case...

One sec, making the 99th snack stop on a road trip...

Packing band-aids for all the boo-boos...

Scoring extra miles on that credit card...

Sit tight, we're ordering the entire menu...

Bubbly times ahead...

Sit tight, designing your perfect road trip playlist...

Going on a shopping spree in 3...2...1...

Hang on, taking you back to the traveler journey...

Electronics

E-reader
Headphone/earbuds
Laptop
Portable charger
Portable speaker
Smartphone
Smartwatch
Tablet/iPad
Travel adapters

EXECUTIVE SUMMARY

Smartphones, noise-canceling earbuds, travel adapters, and lots more—these are the electronics you’ll find in any travelers’ bag, regardless of trip type.

When it comes to these high-cost products, reputation matters more than in any other category. Travelers are discerning, and prefer to stick to brands with a strong reputation.

All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.

TRAVELER JOURNEY

When are travelers most likely to consider electronics in their journey?

dreaming 55 index

planning 106 index

booking 66 index

preparing 235 index

transiting 49 index

exploring 88 index

Key Finding

While every traveler considers electronics, those traveling with families are more likely to use gadgets to relieve kids’ boredom on long car or plane rides.

Key Finding

Most travelers prioritize electronic brands with strong reputations when preparing for their trip.

60%

of travelers who consider electronics in the Preparing stage prefer brands with positive reputations—16% higher than those who consider electronics at other stages of the journey.

Key Finding

Younger travelers are tech-savvy, and are likely to bring the electronic gadgets they need on their trips.

Millennials and Gen-Z travelers are 26% more likely to consider electronics when traveling.

Top brands that travelers love

Besides good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, travelers in favor these brands as they have a positive brand reputation. as they have a positive brand reputation. as they have a positive brand reputation. as they have products with extended battery life. as they have a positive brand reputation. as they have products with extended battery life. as they have a positive brand reputation.

01

Apple

02

Samsung

03

Google

04

Bose

05

Sony

01

Apple

02

Samsung

03

Google

04

Sony

05

HP

01

Apple

02

Samsung

03

Google

04

JBL

05

Sony

01

Samsung

02

Apple

03

Google

04

Sony

05

Microsoft

01

Apple

02

Samsung

03

Google

04

JBL

05

Sony

01

Apple

02

Google

03

Sony

04

Microsoft

05

Panasonic

01

Apple

02

Samsung

03

Google

04

Sony

05

JBL

Trip Types

Travelers rely on electronics most for transit-heavy trips, including long flights, layovers, and journeys on the road.

Longer holidays (5+ nights)

44%

Long-haul trips*

40%

International trips

38%

Family vacations

38%

Road trips

35%

*6+ hours of travel time

SUBCATEGORY ENGAGEMENT

With powerful cameras and access to tons of apps, smartphones are seen as the most important must-have for many travelers.

Smartphone

88%

Headphones or earbuds

67%

Portable charger

57%

Laptop

48%

Tablet/iPad

47%

So, what does it mean for your brand?

Partner with us to influence travelers at the perfect moment.

Reach out

Travelers invest in better tech as their trip approaches

Modern travelers splurge on tech upgrades just before they go—and fast. In fact, 66% of Tripadvisor users are more likely to buy new tech products as soon as they are available.⁴

Find branded content opportunities

Spotlight products in relevant content pieces like packing advice and travel hacks, so your brand can speak to the traveler at the perfect moment along their journey.

Create brand-unique travel experiences

Long journeys can be tedious, so Audible partnered with Tripadvisor to launch curated summer playlists for different vacation types—driving 14M+ impressions, and establishing themselves as the ideal travel companion.

Unpack
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