Placeholder...

Dreaming...

Planning...

Booking...

Preparing...

Transiting...

Exploring...

Cruising to your next island destination...

All travelers, prepare for takeoff...

Dreaming of a sports car for that family road trip...

Pulling up in the hotel driveway as we speak...

Hold on, asking the internet for recs...

Wait, let's video-call mom on a hike...

Packing *every* camera just in case...

One sec, making the 99th snack stop on a road trip...

Packing band-aids for all the boo-boos...

Scoring extra miles on that credit card...

Sit tight, we're ordering the entire menu...

Bubbly times ahead...

Sit tight, designing your perfect road trip playlist...

Going on a shopping spree in 3...2...1...

Hang on, taking you back to the traveler journey...

Mobile
networks

5G networks
Affordable data plans
Coverage reliability
High-speed data
International roaming
Multi-SIM/eSIM
Network partnerships
Unlimited data

EXECUTIVE SUMMARY

From using a map app to find their way to updating loved ones on their whereabouts, staying connected is a must for travelers.

As such, they rely on mobile network brands that offer fast, unlimited data plans. Reliable coverage is equally important, especially in remote and faraway destinations.

All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.

TRAVELER JOURNEY

When are travelers most likely to consider mobile networks in their journey?

dreaming 53 index

planning 154 index

booking 114 index

preparing 102 index

transiting 67 index

exploring 110 index

Key Finding

Travelers lean towards network reliability when planning, but prioritize variety when booking.

26%

of travelers are most likely to consider mobile networks in the Planning stage—especially if they’re traveling to another country, or an area with limited coverage.

41%

of travelers who engage with mobile networks in the Booking stage prefer brands that offer a range of coverage plans, 20% more likely than at any other phase of the journey.

Key Finding

Having a mobile signal—especially when overseas—is non-negotiable for travelers.

Top brands that travelers love

Besides network reliability, network reliability, network reliability, network reliability, network reliability, network reliability, network reliability, travelers in favor these brands for their plans with a wide coverage area. for their good value-for-money plans. for their good value-for-money plans. for their good value-for-money plans. for their plans with a wide coverage area. for their plans with a wide coverage area. for their plans with a wide coverage area.

01

Verizon

02

AT&T

03

T-Mobile

04

Xfinity Mobile

05

Mint Mobile

01

EE

02

Vodafone

03

O2

04

Three

05

TESCO Mobile

01

Orange

02

SFR

03

Free Mobile

04

Bouygues

05

La Poste Mobile

01

TIM

02

Vodafone

03

WINDTRE

04

Iliad

01

Telstra

02

Optus

03

Vodafone

01

Docomo

02

AU

03

Softbank

04

UQ mobile

05

Rakuten

01

Jio

02

Airtel

03

Vi

Generational Popularity

41% of Gen-Z travelers are more likely to engage with mobile networks when traveling.

Gen Z

41%

Millennials

39%

Gen X

28%

Boomers

23%

Trip Types

Getting access to a wireless plan is a must-have on any international or long trip.

International trips

50%

Longer holidays (5+ nights)

35%

Long-haul trips*

32%

Family vacations

28%

Multi-destination trips

28%

*6+ hours of travel time

SUBCATEGORY ENGAGEMENT

Travelers who want to stay in touch with loved ones or share their adventures value unlimited data and reliable coverage.

Unlimited data offerings

39%

Coverage reliability

38%

High-speed data

36%

5G networks

32%

Affordable data plans

30%

So, what does it mean for your brand?

Partner with us to influence travelers at the perfect moment.

Reach out

Staying connected on the go is a top priority for travelers

Tripadvisor users rely on mobile networks to share travel routes with others (35%)⁴, research a destination or activity (33%), and share travel moments with family and friends (21%)⁶.

Tap on Sponsored Editorial to guide travelers

When it comes to travel guidance, Tripadvisor has 6x more visits than the average travel site. Take advantage of the invaluable content on our site to spotlight your mobile network brand.

Offer valuable content to drive engagement

T-Mobile partnered with Tripadvisor to show how service availability is just as important as clothing, passports, and more. They sponsored The Essentials Guide, which gained 33M+ impressions and a 23% engagement rate.

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