Streaming
media
EXECUTIVE SUMMARY
As travelers set off on a trip, they rely on streaming media to get through long journeys and unexpected hiccups like flight delays.
In destination, streaming media lets travelers catch up on their favorites as they do at home—a great way to unwind after a full day of exploring, or pass nights with no plans.
All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.
TRAVELER JOURNEY
When are travelers most likely to consider streaming media in their journey?
dreaming 85 index
planning 102 index
booking 86 index
preparing 99 index
transiting 97 index
exploring 131 index
Key Finding
Streaming media keeps travelers upbeat and entertained on transit-intensive trips.
Key Finding
High-quality content is the #1 priority for travelers, especially when they’re on the go. On the other hand, they’re least likely to value having multiple subscription plan options.
55%
of travelers who engage with streaming services in the Transiting stage prefer brands that have high-quality content, while 41% go for brands that offer downloadable content.
Key Finding
Younger travelers are typically the ones engaging with streaming media services.
Millennials and Gen-Z travelers are 62% more likely to consider streaming media when traveling.
Top brands that travelers love
01
Netflix
02
YouTube
03
Amazon Prime Video
04
Spotify
05
Hulu
01
Netflix
02
YouTube
03
Spotify
04
Amazon Prime Video
05
Disney+
01
Netflix
02
YouTube
03
Spotify
04
Amazon Prime Video
05
Disney+
01
Netflix
02
Amazon Prime Video
03
Spotify
04
YouTube
05
Amazon Music
01
Netflix
02
YouTube
03
Spotify
04
Disney+
05
Amazon Prime Video
01
Amazon Prime Video
02
Netflix
03
Hulu
04
Apple Music
05
U-NEXT
01
Netflix
02
YouTube
03
Amazon Prime Video
04
Spotify
05
Disney+ Hotstar
Trip Types
Streaming media makes long journeys and travel times more enjoyable.
Longer holidays (5+ nights)
36%
Long-haul trips (6+ hours)
36%
Road trips
34%
Solo trips
23%
Outdoor trips
20%
SUBCATEGORY ENGAGEMENT
Music helps travelers relax on lengthy or stressful commutes, and can even set the mood for the trip.
Music
73%
Video
61%
Live TV streaming services
50%
Gaming
38%
Sports
38%
So, what does it mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outTarget travelers with a propensity to buy
Tripadvisor users love streaming content as much as they love to travel. Our users stream videos for nearly two hours each day, 27% more than the average global internet user.⁴
Reach travelers before they go
Leverage Tripadvisor’s 1P data tool, Navigator, to target travelers in the Planning stage, and influence them before they travel—keeping your brand top of mind for when they’re likely to engage with streaming media during the Transiting and Exploring stages.
Use Tripadvisor’s video products to promote your content
Tripadvisor has a full suite of video products to drive tune-in and consideration—including social amplification, audience extension, and onsite high-impact video units.