Placeholder...

Dreaming...

Planning...

Booking...

Preparing...

Transiting...

Exploring...

Cruising to your next island destination...

All travelers, prepare for takeoff...

Dreaming of a sports car for that family road trip...

Pulling up in the hotel driveway as we speak...

Hold on, asking the internet for recs...

Wait, let's video-call mom on a hike...

Packing *every* camera just in case...

One sec, making the 99th snack stop on a road trip...

Packing band-aids for all the boo-boos...

Scoring extra miles on that credit card...

Sit tight, we're ordering the entire menu...

Bubbly times ahead...

Sit tight, designing your perfect road trip playlist...

Going on a shopping spree in 3...2...1...

Hang on, taking you back to the traveler journey...

Accommodations

Bed & Breakfasts
Camping sites
Family/Friends’ homes
Hostels
Hotels
RVs
Vacation rentals

EXECUTIVE SUMMARY

Boutique hotel in the city or villa by the sea? Accommodation options can influence travelers as early as the Dreaming stage, ultimately shaping their trips once they start planning.

Travelers have more options than ever, but hotels are the top pick. A touch of luxury can do wonders after a long day of exploring.

All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.

TRAVELER JOURNEY

When are travelers most likely to consider accommodations in their journey?

dreaming 57 index

planning 273 index

booking 166 index

preparing 48 index

transiting 38 index

exploring 18 index

Key Finding

Hotels emerge as the top choice for travelers, and are twice as likely to be considered compared to other accommodation types.

83%

say hotels are their preferred accommodation type. Vacation rentals come in second with ~35% consideration, mainly favored by millennials and Gen-Z travelers.

Key Finding

Travelers are more likely to consider accommodations for domestic trips requiring lower commitment, with some even seeing their stay as their destination.

Top brands that travelers love

Besides good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, travelers in favor these brands for offering convenient locations. for offering convenient locations. for their positive reputation. for offering convenient locations. for offering convenient locations. for offering convenient locations. for their high safety and security standards.

01

Marriott

02

Hilton

03

Holiday Inn

04

Hampton Inn

05

Holiday Inn Express

01

Premier Inn

02

Airbnb

03

Travelodge

04

Hilton

05

Holiday Inn

01

Airbnb

02

Ibis

03

Novotel

04

Mercure

05

Accor

01

Airbnb

02

Hilton

03

Holiday Inn

04

Best Western

05

Marriott

01

Airbnb

02

Holiday Inn

03

Hilton

04

Novotel

05

Mercure

01

Hilton

02

Sheraton

03

Hyatt

04

Marriott

05

Ritz Carlton

01

TAJ Hotels

02

Airbnb

03

Marriott

04

Hyatt

05

ITC Hotels

Generational Popularity

As travelers age, finding the right hotel becomes a bigger consideration for their trips.

Boomers

82%

Gen X

76%

Millennials

67%

Gen Z

53%

Trip Types

Travelers are most likely to consider accommodations for longer trips in their home country, or with family.

Domestic trips

41%

Family vacations

39%

Longer holidays (5+ nights)

38%

International trips

35%

Short trips (<5 nights)

28%

SUBCATEGORY ENGAGEMENT

Hotels are travelers’ top pick as they offer luxury, comfort, and personalized service—everything that can help enhance the trip experience.

Hotels

83%

Vacation rentals

35%

Bed & Breakfasts

30%

Homes of friends/family

24%

Camping sites

14%

So, what does this mean for your brand?

Partner with us to influence travelers at the perfect moment.

Reach out

Accommodations play a key role in meaningful trips

A long-awaited trip calls for an extra special stay. 79% of travelers view accommodations as extremely important in making a trip fulfilling or memorable.¹

Craft unique online experiences that make travelers stay

Create an immersive content hub with videos, images, and reviews on Tripadvisor to show travelers why your hotel is worth the splurge—and make it easier for them to take the next step.

Drive hotel bookings by standing out from the crowd

Hilton and Tripadvisor launched a unique creative hub that celebrated the hotel’s love for pups—featuring their pup policy, reviews from dogs, and more. The result? 1.36M unique visitors and a CTR +145% above benchmark.

Unpack
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