Accommodations
EXECUTIVE SUMMARY
Boutique hotel in the city or villa by the sea? Accommodation options can influence travelers as early as the Dreaming stage, ultimately shaping their trips once they start planning.
Travelers have more options than ever, but hotels are the top pick. A touch of luxury can do wonders after a long day of exploring.
All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.
TRAVELER JOURNEY
When are travelers most likely to consider accommodations in their journey?
dreaming 57 index
planning 273 index
booking 166 index
preparing 48 index
transiting 38 index
exploring 18 index
Key Finding
Hotels emerge as the top choice for travelers, and are twice as likely to be considered compared to other accommodation types.
83%
say hotels are their preferred accommodation type. Vacation rentals come in second with ~35% consideration, mainly favored by millennials and Gen-Z travelers.
Key Finding
Travelers are more likely to consider accommodations for domestic trips requiring lower commitment, with some even seeing their stay as their destination.
Top brands that travelers love
01
Marriott
02
Hilton
03
Holiday Inn
04
Hampton Inn
05
Holiday Inn Express
01
Premier Inn
02
Airbnb
03
Travelodge
04
Hilton
05
Holiday Inn
01
Airbnb
02
Ibis
03
Novotel
04
Mercure
05
Accor
01
Airbnb
02
Hilton
03
Holiday Inn
04
Best Western
05
Marriott
01
Airbnb
02
Holiday Inn
03
Hilton
04
Novotel
05
Mercure
01
Hilton
02
Sheraton
03
Hyatt
04
Marriott
05
Ritz Carlton
01
TAJ Hotels
02
Airbnb
03
Marriott
04
Hyatt
05
ITC Hotels
Generational Popularity
As travelers age, finding the right hotel becomes a bigger consideration for their trips.
Boomers
82%
Gen X
76%
Millennials
67%
Gen Z
53%
Trip Types
Travelers are most likely to consider accommodations for longer trips in their home country, or with family.
Domestic trips
41%
Family vacations
39%
Longer holidays (5+ nights)
38%
International trips
35%
Short trips (<5 nights)
28%
SUBCATEGORY ENGAGEMENT
Hotels are travelers’ top pick as they offer luxury, comfort, and personalized service—everything that can help enhance the trip experience.
Hotels
83%
Vacation rentals
35%
Bed & Breakfasts
30%
Homes of friends/family
24%
Camping sites
14%
So, what does this mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outAccommodations play a key role in meaningful trips
A long-awaited trip calls for an extra special stay. 79% of travelers view accommodations as extremely important in making a trip fulfilling or memorable.¹
Craft unique online experiences that make travelers stay
Create an immersive content hub with videos, images, and reviews on Tripadvisor to show travelers why your hotel is worth the splurge—and make it easier for them to take the next step.
Drive hotel bookings by standing out from the crowd
Hilton and Tripadvisor launched a unique creative hub that celebrated the hotel’s love for pups—featuring their pup policy, reviews from dogs, and more. The result? 1.36M unique visitors and a CTR +145% above benchmark.