Snacks
Executive Summary
Packaged snacks and drinks are a staple of traveling—especially handy on long drives or layovers…or when the jet lag hits.
Before they go, travelers spend time stocking up on snacks they’ll bring on trips. The last thing they would want is to go hungry or thirsty when travel plans change.
All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.
Traveler Journey
When are travelers most likely to consider snacks in their journey?
dreaming 33 index
planning 44 index
booking 40 index
preparing 192 index
transiting 115 index
exploring 167 index
Key Finding
Tasty, grab-and-go snacks are must-haves before travelers embark on their trips.
Key Finding
Snacks are an essential for every trip, but more so when on the road or traveling with loved ones.
46%
of travelers say their consideration of snacks increases when planning road trips, while 45% agree with the sentiment for family vacations.
Top Brands That Travelers Love
01
Lay's
02
Doritos
03
Coca-Cola
04
Pringles
05
Cheez-It
01
Walkers
02
Cadbury
03
Pringles
04
KitKat
05
Haribo
01
Kinder
02
Haribo
03
Coca-Cola
04
Milka
05
Evian
01
Kinder
02
San Carlo
03
Mulino Bianco
04
Coca-Cola
05
Fonzies
01
Cadbury
02
Smith's
03
Coca-Cola
04
Pringles
05
Arnott's
01
Calbee
02
Coca-Cola
03
Meiji
04
Ito En Oi Ocha
05
Lotte
01
Lay's
02
Kurkure
03
Haldiram's
04
Coca-Cola
05
Bingo!
Generational Popularity
44% of Gen-Z travelers are more likely to think about snacks when preparing for their trips.
Gen Z
44%
Millennials
39%
Gen X
29%
Boomers
24%
Trip Types
Snacking is a great pick-me-up on long journeys. Plus, an easy way to keep family members (especially kids!) happy and sated.
Road trips
46%
Family vacations
45%
Long-haul trips*
38%
Longer holidays (5+ nights)
35%
Beach trips
30%
*6+ hours of travel time
Subcategory Engagement
Staying hydrated is important for travelers—as is satisfying their cravings for sweet and salty foods.
Bottled water
65%
Chips
62%
Candy (e.g. chocolate)
51%
Fruit
40%
Carbonated drinks
40%
So, what does this mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outTravelers rely on snacks to keep them going on a long journey
85% of Tripadvisor users have purchased bottled water, candy, or chips within the last month.⁴
Help travelers find your brand easily with Tripadvisor’s Sponsored Maps
Tap onto our new Sponsored Maps product to guide travelers to convenience stores and markets with precise in-destination targeting.
Generate buzz with exciting content and offers
Every adventure needs a source of fuel, and Tripadvisor helped Monster be the go-to. Through influencer content and co-branded sweepstakes, the campaign led to 14M impressions and a whopping 18.5K entries.