Placeholder...

Dreaming...

Planning...

Booking...

Preparing...

Transiting...

Exploring...

Cruising to your next island destination...

All travelers, prepare for takeoff...

Dreaming of a sports car for that family road trip...

Pulling up in the hotel driveway as we speak...

Hold on, asking the internet for recs...

Wait, let's video-call mom on a hike...

Packing *every* camera just in case...

One sec, making the 99th snack stop on a road trip...

Packing band-aids for all the boo-boos...

Scoring extra miles on that credit card...

Sit tight, we're ordering the entire menu...

Bubbly times ahead...

Sit tight, designing your perfect road trip playlist...

Going on a shopping spree in 3...2...1...

Hang on, taking you back to the traveler journey...

Fast
food

Executive Summary

Fast food is familiar, widely available, and easily accessible—key factors for families and time-pressed road trippers in the Transiting stage.

When at their destinations, travelers are driven to seek out variety. Fast-food menu items not available at home can strongly influence them to dine there.

All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.

Traveler Journey

When are travelers most likely to consider fast food in their journey?

dreaming 48 index

planning 116 index

booking 61 index

preparing 54 index

transiting 92 index

exploring 229 index

Key Finding

Fast food restaurants make a great pit stop for ‘hangry’ kids (or adults).

Key Finding

Travelers are naturally curious about fast food options that aren’t available in their hometown or country.

Top brands that travelers love

Besides good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, good value for money, travelers in favor these brands for their consistent food quality. for their consistent food quality. for their menu variety. for their convenience (e.g. multiple locations, mobile ordering etc.). for their convenience (e.g. multiple locations, mobile ordering etc.). for their convenience (e.g. multiple locations, mobile ordering etc.). for their consistent food quality and high-quality ingredients.

01

McDonald's

02

Chick-fil-A

03

Cracker Barrel

04

Burger King

05

Subway

01

McDonald's

02

KFC

03

Greggs

04

Burger King

05

Costa Coffee

01

McDonald's

02

Burger King

03

Buffalo Grill

04

KFC

05

Starbucks

01

McDonald's

02

Burger King

03

La Piadineria

04

Old Wild West

05

Autogrill

01

McDonald's

02

KFC

03

Subway

04

Hungry Jack’s

05

Starbucks

01

McDonald's

02

7-Eleven

03

Starbucks

04

KFC

05

Marugame Seimen

01

KFC

02

McDonald's

03

Domino's

04

Pizza Hut

05

Burger King

Generational Popularity

43% of Gen-Z travelers consider dining at fast food restaurants on their trips.

Gen Z

43%

Millennials

41%

Gen X

32%

Boomers

26%

Trip Types

Travelers turn to fast food brands to accommodate their families, or take a break when on a long journey.

Family vacations

40%

Road trips

40%

Domestic trips

32%

Longer holidays (5+ nights)

30%

Long-haul trips*

28%

*6+ hours of travel time

So, what does this mean for your brand?

Partner with us to influence travelers at the perfect moment.

Reach out

Travelers on the go are your biggest audience

Fast food restaurants rank within the top two F&B options for travelers on the move. In fact, Tripadvisor users are 36% more likely than the average internet user to eat fast food at least once a week.⁴

Help hungry travelers find you instantly

Use our new Sponsored Maps product to guide hungry travelers to your restaurant while they’re searching for food options on the go.

Make every meal an experience

Every bite is a brand opportunity. When Starbucks launched its Starbucks Reserve Roastery, Tripadvisor drove visitors through social and editorial content—resulting in 22K editorial views and a CTR 240% above average.

Unpack
more insights