Fast
food
Executive Summary
Fast food is familiar, widely available, and easily accessible—key factors for families and time-pressed road trippers in the Transiting stage.
When at their destinations, travelers are driven to seek out variety. Fast-food menu items not available at home can strongly influence them to dine there.
All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.
Traveler Journey
When are travelers most likely to consider fast food in their journey?
dreaming 48 index
planning 116 index
booking 61 index
preparing 54 index
transiting 92 index
exploring 229 index
Key Finding
Fast food restaurants make a great pit stop for ‘hangry’ kids (or adults).
Key Finding
Travelers are naturally curious about fast food options that aren’t available in their hometown or country.
Top brands that travelers love
01
McDonald's
02
Chick-fil-A
03
Cracker Barrel
04
Burger King
05
Subway
01
McDonald's
02
KFC
03
Greggs
04
Burger King
05
Costa Coffee
01
McDonald's
02
Burger King
03
Buffalo Grill
04
KFC
05
Starbucks
01
McDonald's
02
Burger King
03
La Piadineria
04
Old Wild West
05
Autogrill
01
McDonald's
02
KFC
03
Subway
04
Hungry Jack’s
05
Starbucks
01
McDonald's
02
7-Eleven
03
Starbucks
04
KFC
05
Marugame Seimen
01
KFC
02
McDonald's
03
Domino's
04
Pizza Hut
05
Burger King
Generational Popularity
43% of Gen-Z travelers consider dining at fast food restaurants on their trips.
Gen Z
43%
Millennials
41%
Gen X
32%
Boomers
26%
Trip Types
Travelers turn to fast food brands to accommodate their families, or take a break when on a long journey.
Family vacations
40%
Road trips
40%
Domestic trips
32%
Longer holidays (5+ nights)
30%
Long-haul trips*
28%
*6+ hours of travel time
So, what does this mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outTravelers on the go are your biggest audience
Fast food restaurants rank within the top two F&B options for travelers on the move. In fact, Tripadvisor users are 36% more likely than the average internet user to eat fast food at least once a week.⁴
Help hungry travelers find you instantly
Use our new Sponsored Maps product to guide hungry travelers to your restaurant while they’re searching for food options on the go.
Make every meal an experience
Every bite is a brand opportunity. When Starbucks launched its Starbucks Reserve Roastery, Tripadvisor drove visitors through social and editorial content—resulting in 22K editorial views and a CTR 240% above average.