Airlines
EXECUTIVE SUMMARY
Whether they’re going to a nearby city or the other side of the world, travelers look to airlines to get them there—and fast.
With so many carriers in the market, travelers can afford to be picky. As such, they favor brands that offer value-for-money tickets, or have their ideal departure date.
All data shown is sourced from Tripadvisor’s Brands We Travel With study (2024), unless otherwise stated.
TRAVELER JOURNEY
When are travelers most likely to consider airlines in their journey?
dreaming 69 index
planning 173 index
booking 227 index
preparing 49 index
transiting 69 index
exploring 13 index
Key Finding
Globally, ticket prices and flight frequency are travelers’ top two priorities when considering airlines. They’re least likely to prize loyalty or rewards programs.
63%
of travelers say they prefer airline brands that offer good value for money, while 50% prize convenient flight schedules.
Key Finding
Longer, cross-border trips are more likely to drive increased consideration of airlines.
Top brands that travelers love
01
American Airlines
02
United Airlines
03
Delta Airlines
04
Southwest Airlines
05
JetBlue
01
British Airways
02
easyJet
03
Jet2.com
04
Emirates
05
Ryanair
01
Air France
02
easyJet
03
Ryanair
04
Transavia
05
Emirates
01
Ryanair
02
easyJet
03
ITA Airways
04
Lufthansa
05
Emirates
01
Qantas
02
Virgin Australia
03
Jetstar
04
Singapore Airlines
05
Emirates
01
All Nippon Airways
02
Japan Airlines
03
Singapore Airlines
04
United Airlines
05
Delta Airlines
01
Air India
02
IndiGo
03
Emirates
04
SpiceJet
05
Air Vistara
Generational Popularity
Engagement with airlines is fairly consistent across generations.
Millennials
55%
Gen Z
53%
Gen X
53%
Boomers
51%
Trip Types
Travelers intuitively consider airlines to reach their international or domestic destinations sooner and make the most of their time.
International trips
57%
Long-haul trips (6+ hours)
39%
Longer holidays (5+ nights)
35%
Domestic trips
32%
Family vacations
27%
SUBCATEGORY ENGAGEMENT
Domestic airlines are highly considered by travelers living in larger countries with more “fly-to” tourism destinations nearby.
International airlines
52%
Domestic airlines
48%
Low-cost airlines
44%
Regional airlines
16%
Charter airlines
7%
So, what does this mean for your brand?
Partner with us to influence travelers at the perfect moment.
Reach outTravelers rely on accessible flight info to make trip decisions
As travelers plan their trips, they seek all available information about the airlines they’re considering—from ticket prices to flight schedules and in-flight amenities.³
Meet travelers at their key moment of consideration
As travelers look for flight solutions, use Tripadvisor’s Horizon Takeover display ads (full-width banners that appear at the top of the page) to stop them in their tracks with compelling and actionable messaging from your brand.
Drive bookings by providing a timely solution
United Airlines targeted users actively searching for flights with Tripadvisor’s Horizon Takeover display ads—driving the largest volume of conversions for the brand compared to other partners.